Posts by Vanessa Scott

Should Audio be Part of Your Content Marketing Strategy?

While there are a number of caveats associated with the customer and prospect communication channel and while it’s early in the game on several levels, there are a number of reasons to at minimum test the use of audio content for marketing purposes.

5 Levels of CRM Requirements

The deeper your team goes into defining requirements before selecting a CRM system, the more successful your CRM implementation will be. There are 5 Levels of CRM requirements you should know…

What is Retargeting definition?

Retargeting is the process of fetching back an audience which has already been exposed to a message, offer or advertiser’s website. There are, in principles, different kinds of retargeting in digital marketing context…